4641.
Advertisement is a type of
A
Outdoor marketing
B
Indirect marketing
C
Share marketing
D
Transaction marketing
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Advertisement is a type of
Outdoor marketing
Indirect marketing
Share marketing
Transaction marketing
AIDA stands for Attention,.............., Desire and...................
Interest; Action
Idea; Approach
Intensity; Appeal
Involvement; Appeal
Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales was stated by
Kollar and Clark
Hanson
Bordan
AHR Detens
Airline frequent flyers schemes are
Promotion mix
Fulfilment cost
Loyalty schemes
Direct marketing
The reduction in the price of a product for a short span of time is known as
Rebate
Free Offer
Price off offer
Trade offer
It is difficult to evaluate the impact of advertising message as there is no immediate and accurate
Legal environment
Feedback mechanism
Convenient purchasing
Educative
When a number of advertisements are published in the newspaper in series and in regular intervals are called
Monopoly in market
Feedback mechanism
Boosting the sales
Teaser advertisements
Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified person. Who stated this?
Australian marketing Association
European marketing Association
China marketing Association
American marketing Association
The type of appeal which is related to a persons psychological and social needs for purchasing products and services?
Rational appeal
Emotional appeal
Moral appeal
Humour appeal
................is helpful in promotion the businesses people and big industrialists are promoting their goods and services through networking sites like Facebook, Twitter etc.
Social media
Radio
Television
...............and loyalty programs are wonderful and cost effective way to stay in touch with customers when customer database is used correctly.
Social media
Radio
Television
With the popularity of satellites, phones, iPod etc. usage of................becomes ineffective but in remote areas it is considered as the fastest way to communicate with masses.
Social media
Radio
Television
It is advisable to use.................as a source of advertising.
Social media
Radio
Television
The most popular form of advertising and it reaches to masses.
Social media
Television
If a copy tells openly and directly all the features of a product or a service with the help of suitable pictures, photos and diagrams to impress a customer, it is called?
descriptive copy
educational copy
straight selling copy
expository copy
The middlemen help to stabilises the prices by opting
Stocking of goods
Distribution of goods
Sale of goods
Marketing of goods
When customers are getting offer for the product with fewer prices then the listed price is
Refund
Discount
Lucky draw
Quantity gift
...............is directed towards consumers and traders with the intention to increase immediate or short term sales.
Advertising
Direct selling
Sales Promotion
Publicity
The process which consists of six stages; prospecting, preapproach, approach, presentation, close, and follow-up is called the:
Product Marketing Process
Direct Marketing process
Personal selling process
Purchase decision process
Which type of promotional tool is nonpublic, immediate, interactive and customized?
Indirect marketing
Direct marketing
Viral marketing
E-commerce