1.
Which SEO relies on manipulating Googles algorithm to improve rankings.
A
Red Hat
B
White Hat
C
Green Hat
D
Black Hat
Loading practice questions
52 practice sets · Page 1 of 3
Which SEO relies on manipulating Googles algorithm to improve rankings.
Red Hat
White Hat
Green Hat
Black Hat
Which of the following refers to unsolicited electronic messages?
Opt-in email.
Consent marketing.
Spam.
Opt-out email.
Which of the following marketing techniques are most likely to pay you?
Pay per click advertising
Using social media marketing strategies
Posting press releases
Article marketing
Which of the following is not one of major considerations when using internet advertising to increase brand awareness and encourage click-through to a target site?
Cost.
Intrusive.
Interactivity.
Timeliness.
Which of the following is not an issue that marketers need to consider when using digital resources for marketing activities?
Jurisdiction.
Disclosure.
Ownership.
Permissions.
Which of the following is not a weakness of using online in the media plan?
It is not emotive
It can reach a global and local audience
It is subject to high levels of clutter
All of the above
Which of the following is not a type of digital marketing activity?
e-marketing.
Social marketing.
Print advert.
Internet marketing.
Which of the following is not a standard in online advertising?
Dynamic banners
Referrals links
Signal
Banner
Which of the following are online advertising methods through which advertisers attempt to drive traffic to Internet sites
Banner
SEO
CPC
CPM
Which is the set of practices that enables organisations to communicate and engage interactively with their audiences through any mobile device or network.
Mobile marketing
Social web marketing.
Internet marketing
Social media marketing
When is it most ideal to send a press release?
Only when there is big news happening
Only around the holidays
When news seems to be slow
Tuesday through Thursday for anything newsworthy
What is unique about social media marketing?
Can combine game and other elements
Interactive communication
Generates contacts quickly
All of the above
What is the best way to make money while you sleep?
By dreaming up good marketing ideas
Selling stuff on eBay
Having products on your website
Having a spouse who works the night shift
What form of marketing is particularly suited to generating awareness about a brand or promotion?
Viral Marketing
Affiliate marketing
Email marketing
None of the above
What does SEO stand for ?
Site Engine Optimization
Search Engine Optimization
Site Efficiency Optimization
None of these
What concept in paid search advertising Google AdWords refersto the amount bid by the advertiser?
Maximum cost per click (CPC).
Click-through rate.
Quality Score.
None of the above.
What concept in paid search advertising Google AdWords refers to one of the main elements of Quality Score which impacts the position the ad is displayed?
Click-through rate.
Maximum Cost Per Click (CPC).
Quality Score.
None of the above.
What are some examples of digital marketing?
Social Media Marketing
Search Engine Marketing
Search Engine Optimisation
All of the above
Valid two types of keywords are...........and..............
long tail and short tail
short tail and small tail
long tail and small tail
big tail and long tail
To analyze the traffic coming to the Website..............tool is used.
SEO optimer
Google analytics
Go daddy
Amazon