1.
Horizontal integration is concern with
A
Quality
B
Marketing
C
All of the above
D
Production
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Horizontal integration is concern with
Quality
Marketing
All of the above
Production
BCG in BCG matrix stands for
British Consulting Group
Boston Corporate Group
Boston Consulting Group
Boston Calmette Group
Which of the following is not a part of the micro environment
Shareholders
Competitors
Publics
Technology
Which of the following is not a part of the macro environment
Demographics
Suppliers
Social Values
Laws and Policies
The origins of Business policy and strategy management can be retraced to
1911
1879
1938
1930
Strategy is developed by the visionary chief executive in .................... mode of strategic management
adaptive mode
strategic mode
entrepreneurial mode
planning mode
Stability strategy is a ............... strategy
business level
functional level
strategic level
corporate level
Micro environment is the ................. environment of the company
Human
External
Internal
Working
Marketing strategy is a ............ type of strategy
growth strategy
corporate strategy
functional strategy
business level
Like roots of a tree, ............. of organization is hidden from direct view.
Strategy
Core competence
All of the above
Performance
Large inventories can be best classified as
potential threats
potential strengths
potential weakness
potential opportunities
Strategic management is mainly the responsibility of
Middle management
Top management
All of the above
Lower management