Advertising And Sales Management in Business Management : Practice MCQ Questions & Answers with Explanations

Consumer promotion, trade promotion and...........are the three forms of sales promotion

Promotion mix includes Sales Promotion, Personal Selling, Advertising and

Advertising gives benefits to society of large people. At the same time it adds to cost, undermine social values, creating monopoly and encourage.

Magazines add credibility to the message because of the reputation in the eyes of

..............is a self-regulatory voluntary organization of the advertising industry

Which among the following is the right sequence of copywriting process?

An Ad copy that uses the endorsement of a satisfied customer?

The product is sold and money is received in installments. No interest is charged on these installments is

A producer announced that on purchase of a particular product another product will be provided at less rate is

Sales contest, conventions, trade shows are

Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?

is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

The strategy that encourages dealers and distributors to sell a product is known as

It is popularly known as free form of promotion

If a company wants to build a good corporate image, it will probably use which of the following marketing communications mix tools?

Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

Advertising is an important source of revenue to

Keeping consumers thinking about the product is the objective for which type of advertising?

Searching and identifying potential buyers for a product is