Marketing Management in Business Management : Practice MCQ Questions & Answers with Explanations

The concentration of all marketing efforts on one selected segment within the total market

The strategy where the producer or marketer does not differentiate betweendifferent type of customers

The strategy of choosing one attribute to excel to create competitive advantage is known as

A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as

Dealer promotion is also known as

A price reduction to buyers who pay their bills promptly is called.

An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment

Which of the following are possible pricing objectives

In a small market ..........is better

Which of the following are the elements of product positioning

Which of the following is a major advantage of personal selling ?

The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

Sub-dividing of market into homogeneous sub-sections of customers is known as

Smaller companies tying up with leading companies to distribute through its network is known as ..........Distribution.

..........refers to duplicating the brand image of one product of promote another product of the same brand

Advocacy advertising is also called

Which of the following is not included in the micro environment

..........is a system of branch shops operated under a centralized management and dealing in similar lines of goods.

........are retail stores owned by a group of consumers themselves

.............goods are purchased on a regular basis.