Advertising And Sales Management in Business Management : Practice MCQ Questions & Answers with Explanations

Sandwich Board Advertisements is not suitable for the products like

Samples, coupons, premium offers, money refund orders, prize off, contests are tools and programs for

Middlemen performs the activities like

To maintain the present customers to buy the product and encourage them to buy more is an objective of

The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?

Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?

Setting the promotion budget so as to match the budgets of thecompetitors is characteristic of which of the following budget methods?

Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods?

Which of the following is the most popular print media available to advertiser?

The advertisement of newspaper has a very short life span of

Evaluation, length of promotion, size of incentive, deciding how to promote and distribute the promotion program itself is the part of.........

Advertisement is a mass communication. It addresses to masses and its a form of.............communication.

The long term sales effect of the sales promotion could be

What is the next step after closing the sale in personal selling process?

Which one among the following Acts does not contain provisions that regulate advertising in India?

Advertisement through radio was very popular till the middle of last century because of

...............is the factors contributing for the rapid growth of Sales Promotion.

In advertisements we generally see a warning for cigarettes that Smoking is Injurious to health. Its an example of

Comparing past sales and advertisement, trying for new experiments, measuring sale difficulties are

Levels of differentiation, market share, product lifecycle stage, correlating promotional spending and brand sales are part of........................in advertising.