Advertising And Sales Management in Business Management : Practice MCQ Questions & Answers with Explanations

..................is an element of Sales Promotion includes distribution of free samples, organizing trade fair, exhibition, offers, discount coupon etc.

Role of middleman is to ensure that there is seamless flow of goods in the market by matching

Catalogues, magazines, newspaper and invitations to organization-sponsored events are associated with the marketing mix activity of

When customer is a getting some gift items with the product they purchase is known as

The best advertisement is

..............media can give 24 hour exposure to the public eye.

Providing reduced price than the marked price by the producer directly on the package or sometimes called cents-off deals is known as

A certificate that gives buyer a kind of saving when they purchase any specified item is called

Giving cash or award to customer for using the same product regularly is called

If a consumer is getting a product with either low cost or any free good with it as an incentive to buy a product is called

Providing offer to refund a part of the purchase price of any product to consumer is known as

All of the following methods are used for evaluating advertising effectiveness except:

Creating image of product in the minds of target group is called

POP is an abbreviation of