Marketing Management in Business Management : Practice MCQ Questions & Answers with Explanations

..........is not a commercial advertising

..........advertisement stresses on comparative features of two brands

Market in which gold and silver are sold

The negative feeling which arise after purchase causing inner tension is known as

..........is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.

..........means the set of marketing intermediaries through which the goods flow from the producer to consumer.

The word channel is derived from the French word,

Market in which supply is greater than demand.

Market where demand for goods is greater than supply.

A person who purchases a product or service either for his own consumption or for others is known as

American expression for fast moving consumer goods is ..........goods

Air conditioners are an example of ...........goods.

Which is not a level of brand loyality.

Which of the following is not a component of brand equity

..........is not a sales force promotion scheme.

The three major types of non store retailing are direct selling, direct marketing and

AIDAS stands for

Yellow revolution refers to

Blue revolution refers to

White revolution refers to