Advertising involves dissemination of information about a produce, service to induce people to take actions beneficial to
Advertiser
Sponsor
Marketing manager
Firm
194 practice sets · Page 8 of 10
Advertising involves dissemination of information about a produce, service to induce people to take actions beneficial to
Advertiser
Sponsor
Marketing manager
Firm
Advertising is not flexible as the message is once fixed it cant be altered again and again according to the
Advertiser
Sponsor
Customer
Marketer
A short and striking or memorable phrase used in advertising is called
logo
Slogan
brand image
sign
The first step in developing an advertising program should be to:
Set advertising objectives.
Set the advertising budget.
Evaluate advertising campaigns.
Develop advertising strategy.
The place where the doubts of middleman can be rectified
Conference
Seminar
Meeting
Both 2 and 3
A promotion in which customer have to a small amount of money together with some proof of purchase is
Money based sales
Self-liquidating promotion
Direct marketing
Point of sale
A display in retail outlet is called
Money based sales
Self-liquidating promotion
Direct marketing
Point of sale
The best promotional tool in any marketing is
Word of mouth publicity
Self-liquidating promotion
Push promotion
Dealers promotion method
The content and context of a message contained in an advertisement is called?
Ad copy
Script
Body
Advertising appeal
Which among the following is an example of Trade promotion?
Coupons
Samples
Push Money
None of these
A small amount of product is offered to the customer for trial is called
Product combination
Sample
Coupon
Rebate
Advertising influences the mind of the consumers by creating desire and taste for
Old products
Same products
New products
Different products
A particular growing of customers assigned to a salesman for his sales activity is called
Marketing territory
Sales territory
Advertisement territory
Promotion territory
A sales promotion in which a manufacturer provides to a wholesaler is
Trade promotion
Sales promotion
Money based sales promotion
Fulfilment cost
On- pack coupons are the e.g. of
Trade promotion
Sales promotion
Money based sales promotion
Fulfilment cost
A manufacture provide sales promotion to a wholesaler is
Cooperative advertising
Sales promotion
Dealer promotion
Trade promotion
Which concept supplements the work of middlemen?
Cooperative advertising
Sales promotion
Dealer promotion
Trade promotion
On pack samples are the examples of
Trade promotion
Sales promotion
Manufacturers promotions
Fulfilment cost
A consumer contest is an example of
Personal Selling
Sales Promotion
Advertisement
Indirect Selling
...................is irregular in nature
Promotion mix
Sales promotion
Trade promotion
Discount coupon