Marketing Management in Business Management : Practice MCQ Questions & Answers with Explanations

Products seen as only suitable in one single market

Products seen as having extension potential into other markets

Products adapted to the perceived unique characteristics of national markets

Serving a small market not served by competitors is known as

Marketing Environment is

.........are the retailers who have no fixed place of business.

If marketing is done through information and ordering machine placed in stores, it is known as

Which of the following is not a non store retailing?

When manufacturers, wholesalers and retailers jointly share the expenditure onadvertising, it is called

Which of the following is not a limitation of branding

..........is not a feature of advertising

The major four elements of distribution mix are channels of distribution,transportation, Warehousing, and ..........

Revival plans to reintroduce the product in more modified form is adopted in which stage of PLC.

Word of mouth marketing through electronic channels like email, internet etc isknown as

..........marketing refers to achieving marketing objectives throughapplying digital technologies such as web sites.

The strategy of using as many out lets as possible is called

Services are .............

Which of the following is not a characteristic of service marketing?

A good catchy phrase used and repeated often in an advertisement is

The retailer sells goods in ..........