1.
All costs customer expects to incur to buy any market offering is called
A
total economic cost
B
total functional cost
C
total customer cost
D
total monetary cost
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All costs customer expects to incur to buy any market offering is called
total economic cost
total functional cost
total customer cost
total monetary cost
This is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions.
best practice
data mart
business information warehouse
business intelligence
This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprises future sales and service and lower cost.
clickstream analysis
database marketing
customer relationship management
CRM analytics
In an Internet context, this is the practice of tailoring Web pages to individual users characteristics or preferences.
Web services
customer-facing
client/server
personalization
This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.
customer managed relationship
data mining
permission marketing
one-to-one marketing
Technique which tries to identify real cost of serving an individual customer is called
activity based accounting
cost based accounting
price based accounting
turnover based accounting
Any occasion on which brand or product is encountered by end customers is called
customer touch point
company touch point
retailers touch point
relationship touch point
Number of customers or potential customers who will help in companys growth is classified as
customer base
retailer base
distributors base
marketers base
System includes all experiences while using market offering is classified as
customer proposition
value delivery system
product proposition
distinctive proposition
Perceived monetary value of all benefits which customers expect from a given product because of brand image is called
total customer benefit
total customer cost
total economic cost
total functional cost
Process of building, organizing and using databases of customers to build customer relationship is classified as
database marketing
customer database
detailed database
company database
Difference between customers evaluation including all costs incurred and benefits is called
customer perceived value
company market value
customer affordability
customer reliability
First step in analysis of customer value is to
identify customers value attributes
assessing attributes importance
assessing companys performance
assessing competitors performance
Programs designed for customers which is limited to any affinity group are classified as
club membership programs
royalty programs
loyalty programs
group membership programs
Total customer benefits includes
product benefits
services benefit
image benefit
all of above
Customers lifetime purchases that generate net present value of future profit streams is called
customer lifetime value
customer purchases value
customer cost incurred
customer relationships
A person or company that yields a revenue more than incurred costs of selling and serving is called
dissatisfaction
superior value
profitable customers
satisfied customers
Companys monetary, time and energy cost, all are included in
total customer cost
psychological cost
personal benefits
image benefits
Companys customer relationship capital is another name of
satisfied customers
dissatisfied customers
customer retention
customer conversion
Customized products and services for customers and interaction to individual customers are part of
retailers management
customer relationship management
company relationship management
supplier management