1.
Understanding of consumer needs and then develops a marketing mix to satisfy these needs
A
The marketing concept
B
The strategic plan
C
The product influences
D
The price influences
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Understanding of consumer needs and then develops a marketing mix to satisfy these needs
The marketing concept
The strategic plan
The product influences
The price influences
What does VALS stand for?
Value Added Living Systems
Values and Life Styles
Variable Living Styles
None of the above
What is the middle class concerned about?
European travel and club memberships for tennis, golf, and swimming
Prestigious schooling facility for their children
Fashion and buying what experts in the media recommend
Buying only value for money products
What is the single factor that best indicates social class.
Time
Money
Occupation
Fashion
What refers to the buying behavior of final consumers.
Consumer buyer behavior
Target market buying
Market segment business
Business buying behavior
When a stimulus that is close to the conditioned stimulus evokes the conditioned response, this is called
Generalization
Extinction
Discrimination
None of the above
Which need in Maslows hierarchy reflects a desire for love, friendship, affiliation, and group acceptance?
safety
self-actualization
physiological
belongingness
Which of Maslows needs reflects individuals desires for status, superiority, self respect, and prestige?
safety
self-actualization
physiological
esteem
Which of the following also includes a situation-specific component?
personality
self-concept
involvement
demographics
Which of the following is a situation in which consumer behavior occurs?
communications situation
purchase situation
usage situation
All of the above
Which of the following is not a sales forecasting method?
Leading indicators.
binomial regression.
Time lag analysis.
Time series analysis.
Which of the following is NOT a situation in which consumer behavior occurs?
communications situation
purchase situation
usage situation
all of the above are situations in which consumer behavior occurs
Which of the following is NOT a stage in acculturation?
Honeymoon
Rejection
Quittance
Confidence
Which of the following is NOT one of Hofstedes dimensions?
Masculinity-femininity
Individualism-collectivism
Wealth-poverty
Environment
Which of the following statements is true about the goal theory of motivation?
People with easier goals will perform better than people with difficult goals.
A persons level of commitment to a goal will not regulate the level of effort expended.
Research has shown that there is little support for the goal theory and its effects on motivation with regard to the relationship between goal-setting and performance.
People with difficult goals will perform better than people with easier goals.
Which of the following will influence an individuals perceptions?
Previous experiences.
Individual needs.
Sensory limitations.
All of the above.
Which of the following would be the best illustration of a subculture?
a religion
a group of close friends
your university
a fraternity or sorority
Which two of the following are terms used by Cook to describe the two kinds of information used in a social encounter?
Secondary information and Dynamic information
Impressionistic information and Dynamic information
Static information and Dynamic information
Dynamic information and primary information
..................can influence the consumers thoughts about products
Marketing and popularity
Advertising, sales promotions, salespeople, and publicity
Sales promotion, popularity, and marketing
Billboards
..................develop on the basis of wealth, skills and power.
Economical classes
Purchasing communities
Competitors
Social classes