Marketing Management in Business Management : Practice MCQ Questions & Answers with Explanations

Which of the following is not a services?

..........channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit

The essential criteria for effective segmentation is

..........retailers open their shops on fixed days or dates in a specified area.

..........is a computer crime in which criminal breaks into a computer system forexploring details of information etc.

Which of the following is not responsible for the emergence of relationshipmarketing?

Rising profits is a feature of which stage of PLC.

..........is the marketing of a social message with a view to changebehavior of peoples habit.

..........is the marketing of products that are regarded to be safe for the environment.

Marketing is applicable in

Which of the following is a method of Competition Based Pricing

Marketing is a ..........process

Which of the following is not a main objective of personal selling ?

Marketing to babies in the womb is ..........marketing.

Market where there is no physical delivery of goods

Market where goods are transacted on the spot or immediately

Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?

..........is not a dealer promotion scheme.

..........can be used to minimize the risk of security breaches or viruses.

Which of the following is not an element of demographic segmentation