Business Management : Practice Questions and Answers

Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?

is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

The strategy that encourages dealers and distributors to sell a product is known as

It is popularly known as free form of promotion

If a company wants to build a good corporate image, it will probably use which of the following marketing communications mix tools?

Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

Advertising is an important source of revenue to

Keeping consumers thinking about the product is the objective for which type of advertising?

Searching and identifying potential buyers for a product is

..................is an element of Sales Promotion includes distribution of free samples, organizing trade fair, exhibition, offers, discount coupon etc.

Role of middleman is to ensure that there is seamless flow of goods in the market by matching

Catalogues, magazines, newspaper and invitations to organization-sponsored events are associated with the marketing mix activity of

When customer is a getting some gift items with the product they purchase is known as

The best advertisement is

..............media can give 24 hour exposure to the public eye.

Providing reduced price than the marked price by the producer directly on the package or sometimes called cents-off deals is known as

A certificate that gives buyer a kind of saving when they purchase any specified item is called

Giving cash or award to customer for using the same product regularly is called

If a consumer is getting a product with either low cost or any free good with it as an incentive to buy a product is called

Providing offer to refund a part of the purchase price of any product to consumer is known as