Digital Marketing in Business Management : Practice MCQ Questions & Answers with Explanations

A portal which is normally run by a consortium ofbuyers in order to establish an efficient purchasingenvironment is a:

A portal which is an online platform operated by a third party and is open to buyers or sellers in aparticular industry is a:

A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:

A form of marketing communications that uses the internet for the purpose of advertising, aiming to increase website traffic and/or encourage product trial, purchase, and repeat purchase activity is called:

A database of information that is maintained by human editors and lists websites by category and subcategory with categorisation is known as:

..............is the process of marketing accomplished or facilitated via the use of internet technologies (e.g. web, email, intranet, extranets).

..............is an element of online PR that involves regularly updated posts about company activities in a format similar to online services such as Blogger and Wordpress.

..................occurs when a websites structure and content is improved to maximise its listing in organic search engine results pages using relevant keywords or search phrases.

.....................is a form of digital marketing that describes the use of the social web and social media (e.g. social networks, online communities, blogs or wikis) or any online collaborative technology for marketing activities, be it sales, public relations, research, distribution or customer service.

If the speed of displaying the website is slow then...........ranking method is used

The term Digital Marketing was first used in the

Who is the father of digital marketing?