75 practice sets · Page 2 of 4
The media department for a manufacturer of gardening tools is developing a media plan. Which of the following is NOT a question to be answered during the media planning process?
Soil management
Water management
Labour management
Fund management
The market maven is an intense case of..............kind of person
Benefit of farmers
Development of villages
Changing lifestyles of rural people
Organizations growth
The intention behind rural marketing is to not only improve the living standard of rural people but also for
500 se 5 kadam
700 se 7 kadam
300 se 3 kadam
900 se 9 kadam
The HUL associates who impart coaching to to the women entrepreneurs on enhancing soft skills of negotiation and communication are known as,
Ministry of broadcasting
Ministry of Agriculture and rural development
Ministry of Health and Family Welfare
Ministry of HRD and Education
The greatest problem in the rural market is
Utsav
Umang
Unnati
Ulhas
The advertising response curve indicates that
cfcl.com
chambalkrishi.com
chambalfarmers.com
uttamkrishi.com
Rural marketing involves delivering manufactured or processed inputs or services to rural producers or consumers so as
Opening of multiple outlets in the villages and nearby towns
Strengthening supply chain & ensuring availability at each outlet even in the remote areas
Promotional campaigns with personal appeals influencing rural customers
Introduction of Chhota Coke which was smaller in size and cheaper than traditional bottle of coke
Rural marketing involves a greater amount of......................effort as compared to urban marketing
on a sustainable basis
with a best value deal
with best service
on regular basis
Rural market is a large and..............market
Khushion Ka Karvan
Khushiyon ki Doli
Khushion ka Sathi
Khishion ka Safar
Rural consumers are characterized by their collective buying or decision making behaviour guided by their
A private organization
A cooperative entity
Non-profit organization
A government of India enterprise
Rural consumer purchase a product as a result of certain physical, social and....................forces creating a desire or a want for the product
Chambal ki Katha
Chmbal ki Kahani
Chmbal ki Gatha
Chambal ki Chitthi
Rural consumer behaviour largely differs from urban consumer behaviour with respect to their
Ghar Ghar Bank
Har Gaon Hamara
Gaon Gaon Bank
Ham Wahan Gaon Jahan
Project Shakti enables rural women in villages across India to nurture
Female foeticide control efforts
Child Labour Prevention efforts
Family planning efforts
Right to education efforts
People are sometimes inadvertently exposed to conflicting or confusing messages of familiar products from neighboring states or countries. This issue is referred to as the problem of
Worlds largest Bazaar
Worlds largest farmer network
Worlds largest rural digital infrastructure
Worlds largest farmers bank
Most manufacturers and marketers do have a distribution arrangement for..............with a population of at least 5000 people
Nutrient deficient soils
Interest free finance
low water tables
Indiscriminate use of fertilizers and pesticides
Media objectives have two more components, which are, .....................objectives and.................objectives
Guiding farmers about government schemes and subsidies
Helping farmers to get access to crop loan and finance
Giving assistance to farmers to get market & fair price to their agri-produce
Protecting and renewing arable land by educating farmers to practice sustainable agriculture
Marketers are always trying to spot...............in order to discover new products that might be wanted
Chambal Forest Company Limited
Chambal Fertilizers Company Limited
Chambal Farmers Cooperative Limited
Chambal Fertilizers and Chemicals Limited
Levels of customer loyalty can be determined by
Rural sales promoters
Rural sales executives
Sales associates
Field sales executives
ITC e-choupal is known as
Contact point for villagers
Means for distribution and trading of local products and exchange rural surplus
An opportunity for buying daily necessities
A place for political, social & cultural contact
ITC e-choupal enhance the ability of farmers to take decisions and align their farm output with.....................and secure quality and productivity
Employability mindset
Skills & Confidence
Independence & freedom
entrepreneurial mindset
