Rural Marketing in Business Management : Practice MCQ Questions & Answers with Explanations

Which of the following terms is used to describe the factors and forces outside marketing that affect marketing managements ability to build and maintain succssful relationships with target customers?

Which of the following represents the most dramatic force shaping a modern marketers destiny?

Which of the following is NOT included in the decision making unit of a buying organization?

Which is the pioneering initiative of CFCL?

Which is the main source of purchasing power for rural consumer?

Which is one of the three major factors of production in classical economy and an essential input for housing and food production

Which information source in Information search stage of rural consumer buying process plays the most important role?

What was the campaign run by well known paint brand Asian paints that has been very popular in rural area?

What measures the intensity of a media schedule

What is the process of creating distribution chains of goods and services in the rural areas and conduct sales promotion activities and meeting the needs of the people there

What is the most important role of Haats in villages?

What is CFCL?

To promote its brand Sanifresh a toilet cleaner, Dabur launched a social initiative to build toilets in rural areas. The name of this initiative was

The................model of buying behaviour, according to Foxall, presents a sophisticated integration of the psychological and various social and marketing influences on consumer choice, into a coherent sequence of information processing

The starting point to understanding how consumers response to various marketing efforts is the.................model of a buying behaviour

The rural market presents an exciting opportunity to develop brands into

The purpose of..................is to conceive, analyze and creatively select channels of communication that will direct advertising messages to the right eople in the right place at the right time

The purchase preference of rural consumers is shifting from nutritional consumption to

The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the

The most important theme of....................in rural market is acceptability