Marketing Management in Business Management : Practice MCQ Questions & Answers with Explanations

An airline working with a tour operator or a hotel group is an exampleof ..........marketing

..........is a low cost communication tool that can be easily tested, refined and rolled out.

If goods directly move from producer to consumer, it is known as

Trade mark is a

MILMA is an example of ..........type of shop

.........is a system of selling goods directly to customers through a network of selfemployed people

Market where shares, debentures, bonds etc of companies are bought and sold.

Market where currencies of different countries are bought and sold.

Market where money is lend and borrowed

Which of the following is not an e-marketing tool?

..........are those who obtain title to goods with a view to selling them at profit

..........simply refers to product planning.

..........is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

All forces or factors that effect marketing policies, decisions and operations of a business constitute

The group of elements price, product, promotion and place constitute

..........is not a step in advertising campaign

Brands owned and developed by producers are known as

In marketing, MRP stands for

A major portion of the rural population consists of ..........income groups.

Products designed to meet global segments