Marketing Management in Business Management : Practice MCQ Questions & Answers with Explanations

Direct marketing is found more suitable to which of the following products?

If the product passes through a longer channel of distribution, the marketer willhave to give importance to

Selling includes

Any paid form of non ûpersonal presentation of ideas, goods, or services by anidentified sponsor is known as ..........

Which of the following is not an element of promotion mix

..........is not a vertically integrated channel

Marketing is a process of converting the potential customers into

Under ..........marketing every customer is treated as unique.

The term ..........Marketing was coined by Steven Jurvetson in 1997.

In Japan ..........marketing is known as æKuchikomi.

Sorting and grading of goods is considered as the function of

The markets in which goods are bought and sold in bulk quantities

..........is not a function of wholesaler

Which of the following is not an emotional motive

Goods are sold in small packets in ..........markets.

Moderate quality products are preferred by ..........consumers

Many companies are now turning their attention to ..........markets.

USP stands for

Civil engineers designing flats, villas, bridges etc.are an example of

Identifying and providing different marketing mix for each of the segments is known as