Marketing Management in Business Management : Practice MCQ Questions & Answers with Explanations

Brands add value for both customers and the firm by

..........means moving of finished goods from one end of a producer to consumer.

The basic objective behind the ..........is to add value to the product significantly for winning the customers loyalty.

..........is also called ambush marketing.

Which of the following is not a type of e-payment system.

A digital analog of various forms of payment backed by a bank or financial institution is

A computer based system that facilitates the transfer of money or the processing of financial transactions between two financial institutions the same day or over night is

A security tool to verify the authenticity of the message and claimed identity ofthe sender and to verify the message integrity is

Motives which are driven by learning, perception and attitude are known as

The marketing side of E-commerce is known as

Buying and selling over the internet is known as

Utilizing electronic medium in everyday business activities is known as

EFT means

Marketing is important to

A product with the ..........is a green product.

The financial exchange that takes place online between buyers and sellers is known as

..........is online identity theft.

Which of the following is not a risk in internet based transaction

..........can be defined as convergence of branding, informationdissemination and sales transactions all in one place.

Consumers show .............while buying their products on regular basis