21.
Percentage or number of customers who move from one level to next level in buying decision process is called
A
conversion rates
B
marketing rates
C
shopping rates
D
loyalty rates
Loading practice questions
45 practice sets · Page 2 of 3
Percentage or number of customers who move from one level to next level in buying decision process is called
conversion rates
marketing rates
shopping rates
loyalty rates
Third step in customers value analysis
assessing attributes importance
assessing companys performance
monitoring competitors performance
both b and c
Whole cluster of benefits when company promises to deliver through its market offering is called
value proposition
customer proposition
product proposition
brand proposition
Record which is based on business customers past purchases, sales price and volumes is classified as
business database
customer database
databases marketing
company marketing
Aggregate value of customers base is classified as
shareholder value
base value
retention value
marketers base value
In buyer decision process, percentage of potential customers in a given target market is called
customer funnel
company funnel
marketing funnel
retailers funnel
Process of manage information about customers to maximize loyalty is said to be
company relationship management
supplier management
retailers management
customer relationship management
A persons .......... are all the groups that have a direct or indirect influence on their attitudes or behavior.
Inspirational groups
Reference groups
Dissociative groups
None of the above
Social class is indicated by .......... variables.
Single
Several
None
None of the above
Socioeconomic system classifies rural households into .......... broad categories.
8
6
4
None of the above
For the rural areas, the socioeconomic system use .......... of the chief wage earner.
None of the above
Occupation and Type of home
Education and occupation
Education and type of home
Socioeconomic system classifies urban households into .......... broad categories.
None of the above
4
8
6
Indian marketers use a term called socioeconomic classification, which is based on the .......... of chief wage earner.
None of the above
Education
Occupation
Both a and b
.......... is the fundamental determinant of a persons wants and behavior.
None of the above
Culture
Attitude
Value
.......... exerts the broadest and deepest influence on buying behavior.
Cultural factors
Social factors
International factors
Personal factors
A consumer buying behavior is influenced by
None of the above.
Cultural and social factors
Personal factors
Both a and b
.......... is the study of how individuals, groups and organizations select, buy, use and dispose off goods, services, ideas or experiences to satisfy their needs and wants.
None of the above
Consumer behavior
Product cycle
Purchase behavior
.......... is any occasion on which the brand or product is used by end customers.
None of the above
Customer touch point
Retailers touch point
Company touch point
The method used to assess real cost of providing services to an individual customer is
Price based accounting
Cost based accounting
Activity based accounting
Turnover based accounting
The marketing messages committed to customers wishes is a part of
None of the above
Permission marketing
Activity marketing
Supplier marketing