Advertising And Sales Management in Business Management : Practice MCQ Questions & Answers with Explanations

.............is the sum total of values, assets and liabilities generated by a branded product over a period of time.

Aishwarya Rai Bachan endorsing Loreal is an example of?

..................in advertisement means of providing complete information about the product and its uses to the society.

The final stage in the personal sales process is the stage

The producer gives a guarantee to the consumer that they will maintain the product in proper condition during a certain period is known as

Sales promotion is very important for any product, especially for newly launched and designed product. How it affect the product?

A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:

The aggregate of all the factors which arouse the needs of customers and guide them in final selection is called?

To introduce the new products to world of consumers is the main goal of

If place is related to retail outlets then packing is related to

If price is related to discount then promotion is related to

Drama, exhibitions, fair are effective means of

If product is related to warranty then price is related to

For making advertisement s more effective, the manufacturers improve................and launch new products.

The central theme of an advertisement that motivates the consumer to make a purchase decision is?

Lower costs, greater global advertising coordination consistent worldwide image are the.............of international marketing decision.

...............ignores large differences in cultures, demographics, and economics of international marketing decision.

Think globally, act locally is a global advertising strategies and local advertising programs under...........of international marketing decision.

Series of advertisement messages that share a single idea or theme is

Independent organization of creative people for advertisement and promotional tools are called