Business Management : Practice Questions and Answers

.............is the oral communication with potential buyers of a product with the intention of making a sale.

Communication activities which provide incentives to consumer is known as

is direct communications with carefully targeted individual consumers to obtain an immediate response.Personal selling

is a non-paid form of promotion

Which of the following is more of personal medium of advertisement?

Increasing short term sales, getting retailers to carry new products and advertise more, reinforce brand position are.............of Sales promotion.

Which among the following is not a function of ad agency?

Which among the following is not an objective of advertising research?

The large volume of advertising in a society is known as

Axe body spray ads are examples of

Through ads customer used to take their purchasing decision in advance, in this way advertisement help in

The change of customer behavior as result of promotion is measured by

..................is the purpose of public relation activities to create good image of the company in the mind of the people.

Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights

Copy testing is also known as

Which among the following is a Pull Strategy?

Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions except:

Which of these type is a hidden advertisement?

The cost handling in campaign and financing the offers is known as

The cost of printing, media support, artwork and distribution is known as