41.
In large nations, the population is bound to lose a lot of its homogeneity, and thus................arise
A
Multilingual needs
B
Cultures
C
Subcultures
D
Product adaptation requirements
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In large nations, the population is bound to lose a lot of its homogeneity, and thus................arise
Multilingual needs
Cultures
Subcultures
Product adaptation requirements
In terms of consumer behavior; culture, social class, and reference group influences have been related to purchase and .............
Economic situations
Situational influences
Consumption decisions
Physiological influences
In terms of consumption decisions, middle class consumers prefer to
Buy at a market that sells at a whole sale rates
Buy what is popular
Buy only the brands which sell at affordable prices
Analyze the market and select the best at the lowest prices
Insistent demands for products is called
Pester power
Irritation power
Child pressure
Peer pressure
Intelligent interruption in communication is called
Noise
Interference
Encoding
None of the above
Marketers can create brand equity
By selling them in prestigious outlets
By overpricing the product
Preparing comparative information about competitive brands
By making the products available in all locations
Marketing communications play a critical role in informing consumers about.................including where they can be purchased and in creating favorable images and perceptions
Buying their products
Price reductions
Products and services
The advantage over competition
Marketing managers should adapt the marketing mix to................and constantly monitor value changes and differences in both domestic and global markets
Sales strategies
Marketing concepts
Cultural values
Brand images
Marketing strategies are often designed to influence..................and lead to profitable exchanges.
Consumer decision making
Sales strategies
Advertising strategies
Export strategies
Maslows hierarchy of needs includes all EXCEPT which of the following?
Cognition
physiological
safety
Belongingness
Maslows hierarchy of needs is based on which premise?
All humans acquire a similar set of motives through genetic endowment and social interaction.
Some motives are more basic or critical than others.
The more basic motives must be satisfied to a minimum level before other motives are activated.
all of the above
Maslows hierarchy of needs, food, water, sleep, and to an extent, sex, are considered............motives.
Safety
self-actualization
Physiological
Belongingness
Needs of customers are triggered by
internal stimuli
external stimuli
both a and b
none of above
People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called
Selective retention
Selective distortion
Selective attitude
Selective attention
Persons own living or interacting and acting pattern is classified
lifestyle
personality and self-concept
social class
None of above
Product involvement refers to...............or personal relevance of an item.
A consumers perception of the importance
The need of the product
The price the product
The amount of people who bought the product
Research has shown that most of the online search leading up to a purchase was hat?
brand only
generic
brand-item
retail
Rules for purchasing are called
Risk reducers
Heuristics
Purchase regulations
None of the above
Secondary reference groups include
Family and close friends
Sports groups
Ethnic and religious groups
Fraternal organizations and professional associations
Services that aid consumers in their search and decision making on the Internet are known as what?
bots
worms
viruses
seekers