82 practice sets · Page 2 of 5
..................has become increasingly important for developing a marketing strategy in recent years
Change in consumers attitudes
Inflation of the dollar
The concept and the brand
Age groups, such as the teen market, baby boomers, and the mature market
..................is one of the most basic influences on an individuals needs, wants, and behavior
Brand
Culture
Product
Price
.................are based on such things as geographic areas, religions, nationalities, ethnic groups, and age
Multilingual needs
Cultures
Subcultures
Product adaptation requirements
.................refers to the information a consumer has stored in their memory about a product or service
Cognitive dissonance
Product knowledge
Product research
Marketing research
...............is individuals and households who buy goods and services for personal consumption.
The target market
A market segment
The consumer market
The ethnographic market
A culture in which the norms are embedded deeply in its members is called
A high-context culture
A repressive culture
A low-context culture
None of the above
A custom with a strong moral component is called
Taboo
A more
An imperatived
Ethic
A group of people with shared value systems based on common life experiences and situations is
culture
subculture
lifestyle composite
social class
A need that is aroused up to sufficient level is called
want
motive or drive
Both a and b
none of above
A persons what consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior?
subculture
family
social class
reference groups
A persons...............comprises internal factors, such as ability, intelligence and personality, and will determine how an individual responds to certain stimuli.
Sensory limit
Cognitive set
Perceptual set
Psychological threshold
A..............is a need that is sufficiently pressing to direct the person to seek satisfaction of the need
motive
want
demand
requirement
According to Freud, which of the following is our conscious self?
The id
The superego
The ego
None of the above
An external trigger that encourages learning is called
A response
A cue
Reinforcement
None of the above
Consumers conducting a generic search in an Internet search engine use which type of terms?
retailer-related terms
brand-related terms
general product-related terms
brand- plus product-related terms
Customers keeping such information that supports their attitudes towards brand is classified as
selective attention
selective distortion
selective retention
all of above
Different social classes tend to have different attitudinal configurations and...............that influence the behavior of individual members
Personalities
Values
Finances
Decision makers
Group which can exert influences on other because of specialized knowledge and skills is called
opinion leader
leading adopters
influential
all of above
If the purchase is for a high-involvement product, consumers are likely to develop a high degree of.............so that they can be confident that the item they purchase is just right for them
Brand loyalty
Society
Product knowledge
References
In business buying process, the group who has formal authority of supplier selection is classified as
user
influencer
decider and gatekeeper
buyer
