4741.
Advertising influences the mind of the consumers by creating desire and taste for
A
Old products
B
Same products
C
New products
D
Different products
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Advertising influences the mind of the consumers by creating desire and taste for
Old products
Same products
New products
Different products
A particular growing of customers assigned to a salesman for his sales activity is called
Marketing territory
Sales territory
Advertisement territory
Promotion territory
A sales promotion in which a manufacturer provides to a wholesaler is
Trade promotion
Sales promotion
Money based sales promotion
Fulfilment cost
On- pack coupons are the e.g. of
Trade promotion
Sales promotion
Money based sales promotion
Fulfilment cost
A manufacture provide sales promotion to a wholesaler is
Cooperative advertising
Sales promotion
Dealer promotion
Trade promotion
Which concept supplements the work of middlemen?
Cooperative advertising
Sales promotion
Dealer promotion
Trade promotion
On pack samples are the examples of
Trade promotion
Sales promotion
Manufacturers promotions
Fulfilment cost
A consumer contest is an example of
Personal Selling
Sales Promotion
Advertisement
Indirect Selling
...................is irregular in nature
Promotion mix
Sales promotion
Trade promotion
Discount coupon
Consumer promotion, trade promotion and...........are the three forms of sales promotion
Media Promotion
Sales Force Promotion
Core Promotion
Media Mix
Promotion mix includes Sales Promotion, Personal Selling, Advertising and
Marketing
Sales
Publicity
None of these
Advertising gives benefits to society of large people. At the same time it adds to cost, undermine social values, creating monopoly and encourage.
Sale of products
Sale of interior products
Sale of old products
Sale of large products
Magazines add credibility to the message because of the reputation in the eyes of
Marketing manager
Retailers
Consumers
Wholesalers
..............is a self-regulatory voluntary organization of the advertising industry
Securities and Exchange Board of India
Reserve Bank of India (RBI)
Medical Council of India
Advertising Standards Council of India (ASCI)
Which among the following is the right sequence of copywriting process?
planning, research, organisation, writing, checking, proof reading, editing, revision
research, planning, organisation, writing, checking, proof reading, editing, revision
planning, research, organisation, writing, checking, editing, proof reading, revision
research, planning, organisation, writing, checking, editing, proof reading, revision
An Ad copy that uses the endorsement of a satisfied customer?
comparative copy
reminder copy
expository copy
testimonial Ad copy
The product is sold and money is received in installments. No interest is charged on these installments is
Rebate
Refunds
Full finance
Product combination
A producer announced that on purchase of a particular product another product will be provided at less rate is
Discount
Quantity gift
Cheap bargain
Promotion mix
Sales contest, conventions, trade shows are
Word of mouth publicity
Push promotion
Dealers promotion method
Business promotion tools
Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?
Push strategy
Pull strategy
Blocking strategy
Integrated strategy