75 practice sets · Page 1 of 4
Which of the following terms is used to describe the factors and forces outside marketing that affect marketing managements ability to build and maintain succssful relationships with target customers?
Economical
Environmental
Cultural
Family
Which of the following represents the most dramatic force shaping a modern marketers destiny?
Psychological
Technology
Social
Cultural
Which of the following is NOT included in the decision making unit of a buying organization?
Attitudinal survey
Product survey
Market survey
Usage survey
Which is the pioneering initiative of CFCL?
Loyal to encourage trial
All to block out the competition
Loyal to increase loyalty
Loyal to reward and increase usage
Which is the main source of purchasing power for rural consumer?
Political system
Technological system
Social system
Cultural system
Which is one of the three major factors of production in classical economy and an essential input for housing and food production
Laggard
Observer
Opinion leader
Follower
Which information source in Information search stage of rural consumer buying process plays the most important role?
Freudian model
Neo-Freudian model
Sociological model
Howard-Sheth model
What was the campaign run by well known paint brand Asian paints that has been very popular in rural area?
Individuals who supply the product
Individuals who use the product or service
Individuals who make the buying decision
Individuals who control buying information
What measures the intensity of a media schedule
Use a more formalized buying process
Rely on intuition
Make quicker purchasing decisions
Act independently
What is the process of creating distribution chains of goods and services in the rural areas and conduct sales promotion activities and meeting the needs of the people there
Social
Business
Personal
Psychological
What is the most important role of Haats in villages?
Purchase decisions
Subcultures
Social classes
Lifestyles
What is CFCL?
Teenagers
Urbanites
Mature consumers
Youngsters
To promote its brand Sanifresh a toilet cleaner, Dabur launched a social initiative to build toilets in rural areas. The name of this initiative was
Dissonance
Lifestyles
Groups
Cultural shifts
The................model of buying behaviour, according to Foxall, presents a sophisticated integration of the psychological and various social and marketing influences on consumer choice, into a coherent sequence of information processing
Economic
Channels
Cultural
Political
The starting point to understanding how consumers response to various marketing efforts is the.................model of a buying behaviour
Stimulus-response
Belief
Post purchase dissonance
Post purchase feeling
The rural market presents an exciting opportunity to develop brands into
Early adoption
Consumption pioneering
Consumer buying behaviour
Understanding the difference between primary and secondary data
The purpose of..................is to conceive, analyze and creatively select channels of communication that will direct advertising messages to the right eople in the right place at the right time
Their needs
Customer needs
Market demand
Agricultural inputs
The purchase preference of rural consumers is shifting from nutritional consumption to
NACO condom social marketing programme
Family welfare programme
Community building programme
Social development programme
The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the
Honda
TVS
Hero Motocorp
Bajaj
The most important theme of....................in rural market is acceptability
Swasthya Sankalp
Swasthya Chetna
Surakshit Bhavishya
Swasthya Suraksha
