Advertising And Sales Management in Business Management : Practice MCQ Questions & Answers with Explanations

Advertising is generally criticized because the cost involved in making ads are generally

From the perspective of sales, advertisements are required for

Advertisement provides information regarding product, or idea in non-personal forms, as no face to face contact is involved between

For making a large margin of profit a person purchases goods and sell in his own name is

Which among the following is not an essential of advertising appeal?

Excuses for NOT making a purchase commitment or decision are called

The customer gets an offer of gift on some fixed date and the winners are announced through draw is called

Scratching card and getting gift or some offer immediately is called

Pride appeal is which type of appeal

.............is used heavily when introducing a new product category.

Building and maintaining relation with government officials to influence legislation and regulation is a part of

Advertisement is a type of

AIDA stands for Attention,.............., Desire and...................

Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales was stated by

Airline frequent flyers schemes are

The reduction in the price of a product for a short span of time is known as

It is difficult to evaluate the impact of advertising message as there is no immediate and accurate

When a number of advertisements are published in the newspaper in series and in regular intervals are called

Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified person. Who stated this?

The type of appeal which is related to a persons psychological and social needs for purchasing products and services?