41.
In villages, what should be identified and motivated to spread a product or brand message
A
Labourers
B
Rural Youth
C
Rural women
D
Farmers
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In villages, what should be identified and motivated to spread a product or brand message
Labourers
Rural Youth
Rural women
Farmers
In the model of buyer behaviour, which of the following is NOT a major type of force or event in the buyers environment?
Distribution
Communication
Buying motive
Limited knowledge
In rural market, Primary health workers, doctors, teachers, rural students, Panchayat members act as
Agricultural Marketing
Rural marketing
Urban marketing
Semi-urban marketing
If there is low involvement and the product / market is established then sales promotions should be used for
Attractive
Neat
Limited
Scattered
HUL Project Shakti is meant for
Strategic planning
Target markets
The marketing environment
The marketing mix
HLL, the lead social marketing organization is
Village
Country
Continent
State
HLL Social marketing efforts and programmes are being undertaken by
Target consumers
The product
The price
The marketing intermediary
HLL Social marketing campaign was a part of its
Management of demand
Developmental marketing
Unique Selling Proposition
Penetration
Family is one of the..............factors that influence consumer behaviour
Rising affordability
Growing acceptance
Fierce competition
Improving accessibility
e-choupal has been conceived as a more efficient supply chain aimed at delivering value to its customers around the world
Agricultural and nonagricultural land use conflict
resource distribution conflict
Development conflict
Infrastructural conflict
Diffusion of innovation refers to the spreading of consumption of an innovation, through communication channels in a
Ineffective reach
Spillover media
Ineffective frequency
Lack of continuity
Coca-Colas rural marketing strategy with a campaign was a big success that helped it closing the gap between coke and common refreshments rural people generally preferred like tea, lemonade etc. and also increased the companys sales in the rural market by almost 60%. What was the campaign?
Valuable possession
Generic product association
goodwill ambassador
hyped goodwill
Chmbals Uttam Bandhan plays a key role in,
Availability of the appropriate resources
Availability of the transportation facilities
Access to the infrastructural facilities
Conflict with nonfarm neighbors & vandalism
Chambals UttamBandhan is empowering farmers to cope with many problems. Which one of the following is NOT one of those?
incremental response to advertising actually diminishes with repeated exposure
audience fragmentation actually increases effective reach
repeated exposures to ads actually increase advertising success
recency planning does not apply to advertising for services
Because business purchases are usually more complex than consumer purchases, business buyers tend to
Rating
Gross impression
Frequency
Reach
At the centre of any marketing process is
Water
Fertilizers
Land
Seeds
As a rural marketing effort, which two wheeler company started Service Har Jagah, a door to door servicing facility in Indias small towns?
scheduling; media vehicle
audience; message distribution
reach; frequency
gross impression; rating
A rural marketing initiative by HDFC bank with the purpose of creating awareness of different financial products, digital service and social welfare schemes among rural people was known as.
Should we advertise nationally or only in rural areas?
Should we use print or broadcast media?
Should we concentrate our advertising during the summer season?
Who should be responsible for the media plan?
A quarterly agriculture magazine published by CFCL is
Communication strategy
Media targeting
Media differentiation
Media Planning
A program introduced by Lifebuoy, with their officers visiting villages and schools in rural India to spread awareness of washing hands was famously known as
The promotion mix
The communication mix
The marketing mix
The product mix