Marketing Management in Business Management : Practice MCQ Questions & Answers with Explanations

Shiny hair in case of a shampoo is a ...............utility

Rural consumers are ..........

Anything that has the ability to satisfy a consumer need is known as

Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an example of

The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis

When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business.

Positioning by emphasising the special attributes and benefits of the product is known as

Using the names of companys powerful brands for line extentions is

The act of creating an image about a product or brand in the consumers mindis known as

The companies that have become a tried and trusted household name are

..........is not a pre test to evaluate advertising effectiveness

Marketing research is a part of ..........stage of rural marketing strategy.

Profiling the rural market is a part of ..........stage of rural marketingstrategy.

Transport system creates .........utility.

..........is not included in the product factor

The concept of marketing mix was developed by

The process of direct communication between the sales person and a prospect is called

Which of the following is not an element of service marketing mix?

Introducing a product at low price and increasing the price once the brand succeeds is known as ..........Pricing.

For rural marketing ..........pricing is more suitable.