Business Management : Practice Questions and Answers

Drama, exhibitions, fair are effective means of

If product is related to warranty then price is related to

For making advertisement s more effective, the manufacturers improve................and launch new products.

The central theme of an advertisement that motivates the consumer to make a purchase decision is?

Lower costs, greater global advertising coordination consistent worldwide image are the.............of international marketing decision.

...............ignores large differences in cultures, demographics, and economics of international marketing decision.

Think globally, act locally is a global advertising strategies and local advertising programs under...........of international marketing decision.

Series of advertisement messages that share a single idea or theme is

Independent organization of creative people for advertisement and promotional tools are called

.............is a plan of presenting the message in a more specific and compact form within the advertising space available to the target consumers

...........are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level

Through newspaper any firm can reach literate customers only. Its a

The seller borrow the goods and services of different middlemen to pass the production to the

Advertising allowance, incentives to salesman, quantity discount are the method of

Direct mail advertising is suitable in case of

Which concept supplements the work of sales promotion?

Advertising for...............is not allowed.

If promotion is related to advertisement then place is related to

Direct mail advertising sends messages through

Pioneer advertising, consumer advertising and product advertising are