Business Management : Practice Questions and Answers

Advertisement is a mass communication. It addresses to masses and its a form of.............communication.

The long term sales effect of the sales promotion could be

What is the next step after closing the sale in personal selling process?

Which one among the following Acts does not contain provisions that regulate advertising in India?

Advertisement through radio was very popular till the middle of last century because of

...............is the factors contributing for the rapid growth of Sales Promotion.

In advertisements we generally see a warning for cigarettes that Smoking is Injurious to health. Its an example of

Comparing past sales and advertisement, trying for new experiments, measuring sale difficulties are

Levels of differentiation, market share, product lifecycle stage, correlating promotional spending and brand sales are part of........................in advertising.

Benetton Unhate ad campaign, featuring world leaders kissing is a case of

A pull sales promotion strategy concentrates on the

The basic objective of push strategy is to encourage the

Selecting style, tone, words for making ads are part of

Creating innovative and new ideas, identifying customers benefit, selecting specific appeals for advertisements are the part of

A series of actions that media planners take to attain the media objectives

Selection of most appropriate cost-effective medium in advertisement is

Process of purchasing space in a media is

The plan that show time, date and frequency of an advertisement is

Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of

The specific carrier within a medium is called