9 practice sets · Page 1 of 1
Higher Quality Scores typically result in
Faster delivery of daily budget
Lower costs and better ad positions
Less overall impressions
Higher costs and lower ad positions
Correct Answer: B — Lower costs and better ad positions
Explanation:
The correct answer is lower costs and better ad positions. Quality Score measures keyword and ad relevance; a higher score reduces your cost-per-click and improves your ad rank in the auction.
You can use Keyword Planner to identify
Webpages where ad can appear based on your keywords
Which text ads are performing best based on your keywords
Determine which Google Ads experience you're using
The amount of traffic potential keywords might get
Correct Answer: D — The amount of traffic potential keywords might get
Explanation:
The correct answer is the amount of traffic potential keywords might get. Keyword Planner helps advertisers research keyword traffic estimates and trends to inform campaign targeting decisions.
With YouTube Analytics, you can track metrics on
Cost-per-channel visit
Playback locations
TrueView ad skip rates
All of the above
Correct Answer: D — All of the above
Explanation:
The correct answer is all of the above. YouTube Analytics provides a comprehensive suite of metrics including playback locations, TrueView skip rates, and cost-related data to help advertisers measure channel and video performance.
Video advertising on YouTube lets you
Use free video analytics
Pay a single monthly fee
Use pay-per-report analytics and pay for click-through only
Use pay-per-report analytics and pay a single monthly fee
Correct Answer: A — Use free video analytics
Explanation:
The correct answer is use free video analytics. YouTube provides free built-in analytics tools for advertisers to track video performance, audience behaviour, and campaign metrics.
When someone clicks your ad, the actual amount you're charged will be
The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click bid, whichever is greater
The minimum needed to hold your ad position, under the maximum cost-per-click limit
The minimum needed to hold your ad position or 50% of your maximum cost-per-click bid, whichever is greater
The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click bid, whichever is greater
Correct Answer: B — The minimum needed to hold your ad position, under the maximum cost-per-click limit
Explanation:
The correct answer is the minimum needed to hold your ad position, under the maximum cost-per-click limit. Google Ads uses a second-price auction where you pay just enough to beat the next competitor, never exceeding your set maximum CPC.
You can use Display Planner to
Add ads
All of the above
Display network research keywords
None of the above
Correct Answer: C — Display network research keywords
Explanation:
The correct answer is display network research keywords. Display Planner is a free Google Ads tool used to plan Display Network campaigns by researching relevant keywords and placements.
Dynamic remarketing lets an advertiser
Show an ad to someone on his mobile device 24 hours after visiting the website on desktop PC
Show prior visitors to his site ads that are based on products or services they saw on the site
Re-run ad to increase the volume of people who will see it
Engage visitors to the website by opening a chat session
Correct Answer: B — Show prior visitors to his site ads that are based on products or services they saw on the site
Explanation:
The correct answer is show prior visitors ads based on products or services they saw on the site. Dynamic remarketing tailors ads to individual users based on their previous browsing behaviour on the advertiser's site.
By monitoring ad campaign performance, an advertiser may obtain the information needed to
Create duplicate ad groups with identical keywords and different ad variations
Create additional AdWords accounts for low-performing keywords
Compare campaign performance to that of individual competitors
Determine if campaigns are meeting overall marketing and conversion goals
Correct Answer: D — Determine if campaigns are meeting overall marketing and conversion goals
Explanation:
The correct answer is determine if campaigns are meeting overall marketing and conversion goals. Monitoring performance provides actionable data to evaluate whether campaigns are achieving their intended marketing and conversion outcomes.
Why are commercial advertisements made?
To convince the viewer to buy a product
To confuse the viewer about the different products in market
To dissuade the viewer from buying a product
To highlight the flaws of a product
Correct Answer: A — To convince the viewer to buy a product
Explanation:
The correct answer is to convince the viewer to buy a product. Commercial advertisements are created to raise public awareness of a company's products or services and persuade potential customers to make a purchase.
