75 practice sets · Page 4 of 4
A popular campaign run by Hindustan Unilever Ltd. in the rural areas to develop a deep customer engagement for brand adoption was known as
To sell the product
To identify customer needs
the resources To manage
To reach the customers & retailers
A marketing philosophy summarized by the phrase A good product will sell itself is characteristic of the...............period
To dump the goods to be liquidated later
To soak up the huge size of the untapped market
To get rid of the unsold or out of demand products
To sell the products to a segment of ill-informed consumers
A dedicated and interactive website in Hindi launched by CFCL for the benefit of the farming community is known as
Production
Sales
Marketing
Relationships
...................is never simple; yet understanding it is the essential task of marketing management
The natural environment
Deregulation
The technological environment
The political environment
...................are societys relatively permanent and ordered divisions whose members share similar values, interests and behaviours
Endangered environment
Raw material market
Natural environment
Green movement
......................are becoming a very attractive market; they are the ideal market for exotic travels, restaurants, high-tech home entertainment roducts, leisure goods & services and designer furniture & fashions
Business
Consumer
Retail
Reseller
Which type of market buys goods and services for further processing or for use in the production process?
Fear
Apprehension
Perceived risk
Lack of knowledge
Which programme is run by HLL through its social marketing campaign?
Advertising
Promotional
Marketing
Personal selling
Which one of the following is the major concern of farmers at the urban fringe?
Buying power
Illiteracy and lack of awareness
Strong cultural values and norms
Choice of products
Which one of the following is the characteristic of rural consumers about brand loyalty?
Commercial source like promotional material
Experiential source like handling or using the product
Public source like mass media
Personal sources like family, friends, relatives, neighbors
Which one of the following is NOT one of the rural marketing strategies?
Opinion leaders
Reference groups
Influencers
Media persons
Which one of the following is NOT factor influencing rural consumer behaviour?
Primary sources
Information centers
Reference groups
Influencers
Which one of the following is NOT a rural pull factor?
They can easily become brand loyal
They take a long time to decide on a particular brand, but once satisfied they don't change in a hurry
They tend to keep on changing the brands more frequently
They are very rigid in terms of accepting any brand and may also shift to another brand in a hurry
Which one of the following is NOT a challenge in rural marketing?
Fast food products
Lifestyle products
Demonstrative products
Wellness products
Which one of the following conflict becomes more severe as the urbanization intensifies
Marketable agricultural surplus
Market conditions
Weather conditions
Fair prices for Agri-produce
