Marketing Management in Business Management : Practice MCQ Questions & Answers with Explanations

Markets located in the heart of the region specializing in few crops like banana, onions etc are called

General rural markets where rural /tribal people gather once or twice a week on afixed day to exchange/to sell their produce is called

Yellow goods include ..........goods.

..........is not a post test to evaluate advertising effectiveness

Multilevel marketing is also called

Medical treatment with ayurvedic massage is an example of

Where sellers combine several products in the same package is known as

Profit through Customer Satisfaction Is aimed in which concept

Which concept is based on the principle that marketing is not a department but it is pervasive throughout the company.

Warehousing creates .........utility

..........means placement of company product or products in the minds of target consumers relative to the competitive products

Trading down is a method of product line modification by.

Trading up is a method of product line modification by.

The set of all the products a firm made available to consumers buy is called.

When the advertisement is to create an image or reputation of the firm, it is a case of

If advertising give focus on a particular product or brand, it is known as

Which of the following is not an element of Social marketing mix?

..........factor is not considered as an important one while selecting channel of distribution

The only revenue producing element in the marketing mix is.

..........refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.