Mass Media And Communication : Practice Questions and Answers

Correct Answer: C

The correct answer is LinkedIn.

Key Points:

LinkedIn, the popular professional networking site with 800 million members worldwide, can be a powerful tool for professional development. First launched in 2003, LinkedIn is an online platform designed to create and strengthen business connections, regardless of field or location. Often compared to Facebook, which many use for professional purposes, LinkedIn focuses on connecting with other professionals instead of friends and family. LinkedIn is also a place many prospective employers go to learn more about candidates. LinkedIn offers a rich experience of features that allows you to deepen professional relationships.

Additional Information:

Facebook is an online social media and social networking service owned by American company Meta Platforms. Viber, or Rakuten Viber, is a cross-platform voice over IP and instant messaging software application owned by Japanese multinational company Rakuten, provided as freeware for Google Android, iOS, Microsoft Windows, Apple macOS and Linux platforms. Signal is a cross-platform centralized encrypted instant messaging service developed by the non-profit Signal Foundation and its subsidiary, Signal Messenger LLC.

Correct Answer: A

The correct answer is: To mark keywords or topics for easy searchability.

Key Points:

The primary purpose of hashtags in social media is to mark keywords or topics for easy searchability. Hashtags are words or phrases preceded by a hash (#) symbol. When you use a hashtag in a social media post, it makes your post searchable by that hashtag. This means that people who are interested in that topic can find your post by searching for the hashtag. For example, if you post a photo of your cat with the hashtag #cats, people who are interested in cats can find your photo by searching for that hashtag.

Additional Information:

Hashtags can also be used to connect with other people who are interested in the same topics, track trends and topics that are popular on social media, and promote your brand or business.

Correct Answer: D

The least relevant example of social advertisement is: Election manifesto of a political party highlighting what issues they will work on.

Key Points:

Advertisements are an important part of our social and cultural life today. Social advertisements are advertisements made by State or private agencies that carry a larger message for society. Examples of social advertisements include display of hoardings on Swachh Bharat Mission, distribution of pamphlets on female infanticide, and newspaper advertisements on adverse effects of smoking.

Thus, the election manifesto of a political party is the least relevant example of social advertisement.

Additional Information:

An election manifesto is a document outlining a political party's policies and plans for the future if they come into power. A social advertisement, on the other hand, promotes a social message or cause. While election manifestos may have some elements of social advertising, they are not social advertisements in the traditional sense — they are more focused on political promises and goals. Election manifestos are also targeted specifically towards voters, while social advertisements are targeted towards the general public. In conclusion, an election manifesto is a political document while social advertisements are a form of marketing tool. The purpose, audience, and focus of the two are different.

Correct Answer: C

The correct answer is LinkedIn.

Key Points:

LinkedIn, the popular professional networking site with 800 million members worldwide, can be a powerful tool for professional development. First launched in 2003, LinkedIn is an online platform designed to create and strengthen business connections, regardless of field or location. Often compared to Facebook, which many use for professional purposes, LinkedIn focuses on connecting with other professionals instead of friends and family. LinkedIn is also a place many prospective employers go to learn more about candidates. LinkedIn offers a rich experience of features that allows you to deepen professional relationships.

Additional Information:

Facebook is an online social media and social networking service owned by American company Meta Platforms. Viber, or Rakuten Viber, is a cross-platform voice over IP and instant messaging software application owned by Japanese multinational company Rakuten, provided as freeware for Google Android, iOS, Microsoft Windows, Apple macOS and Linux platforms. Signal is a cross-platform centralized encrypted instant messaging service developed by the non-profit Signal Foundation and its subsidiary, Signal Messenger LLC.