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What is the full form of "ESP"?
Correct Answer: B — Emotional Selling Proposition
Explanation:
An emotional selling proposition (ESP) defines all the emotional triggers that prompt a person to buy. It's quite different from a unique selling proposition (USP). A USP instead defines all the logical reasons to buy. Emotion is the one thing that influences consumer behavior the most. So to be successful in your marketing efforts, sell the feelings your product provides, rather than selling the product explicitly.