ObjectiveMcq
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The first step in the marketing research process is to:
Correct Answer: A — Define the problem
Correct Answer: A
The marketing research process is a systematic method for planning and executing market research projects to inform business decisions. The first and most critical step is to define the problem — clearly identifying what needs to be researched. Without a well-defined problem, the entire research effort may be misdirected. Subsequent steps include developing a research plan, collecting data, and analyzing findings.