Business-to-Consumer (B2C) E-commerce: B2C e-commerce refers to the exchange of goods and services between online stores and individual customers with the help of the internet. B2C e-commerce has become one of the fastest-growing sectors of the economy as consumer preference for online shopping has coupled with the ease of starting an online store. Many internet-based B2C companies thrive by identifying a niche and gaining a competitive advantage from it.