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ObjectiveMcq
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What is the full form of "SAL"?
Correct Answer: D — Sales Accepted Lead
Explanation:
A sales accepted lead (SAL) is a marketing qualified lead (MQL) that is passed along to the sales team. When a prospect demonstrates all the positive signs to become a lead and the marketing team measures the qualification score based on the upon-agreed criteria, that lead becomes a marketing qualified lead (MQL). As per the journey in the sales funnel, MQL should go through the SAL stage before becoming a SQL (Sales Qualified Lead).