ObjectiveMcq
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The new product development process usually starts with:
Correct Answer: B — Idea generation
Correct Answer: B
The new product development (NPD) process typically follows this sequence: Idea Generation → Idea Screening → Concept Development and Testing → Marketing Strategy Development → Business Analysis → Product Development → Test Marketing → Commercialization. Idea generation is the first step, where a large number of ideas are gathered from internal sources, customers, competitors, and research. These are then filtered through screening before development begins.