An advertising model in which advertisers bid on keywords or phrases relevant to their target market, with sponsored/paid search engine listings to drive traffic to a website is called:
Correct Answer:
(D) Pay Per Click (PPC).
Explanation:
Pay Per Click (PPC).

Question

An advertising model in which advertisers bid on keywords or phrases relevant to their target market, with sponsored/paid search engine listings to drive traffic to a website is called:

ObjectiveMcq · Accepted Answer

Pay Per Click (PPC).

ObjectiveMcq · Answer

Search Engine Optimisation (SEO).

ObjectiveMcq · Answer

Contextual Advertising.

ObjectiveMcq · Answer

Digital Asset Optimisation (DAO).