ObjectiveMcq
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Concentrating the marketing efforts on one particular segment of consumers is known as:
Correct Answer: C — Niche Marketing
Correct Answer: C
Niche marketing is the practice of concentrating all marketing efforts on a small, specific, and well-defined segment of the population. Rather than marketing to everyone, niche marketing focuses on a particular group with specific needs, preferences, or identities. It allows businesses to tailor their products and messaging to serve that segment more effectively than broader competitors.